Drawing inspiration from traditional art, folk tales, personal experiences, and emotional inspirations, my passion as a textile designer is to effect positive socio-cultural change through my designs. I actively participate in initiatives that address period poverty in India to make a difference. My expertise in digital art, weaving, textile print design, and natural dyeing constantly challenges me to explore new possibilities in my craft.
One of my current interests lies in the interplay between textiles and scent, and I am collaborating with experts in aromatherapy and perfumery to integrate fragrances into my designs. Furthermore, I am involved in publishing and children's literature, working on a proposal for a book of textures and scents designed for children. I am dedicated to harnessing the power of design as a tool for creating a meaningful impact on society through innovative and socially conscious designs.
Issued by NIFT Bangalore - Dec 2022
Issued by Simon Cartor, London - Sep 2019
Post Graduate Exam, Issued by NID, India - May 2021
2021 - 2022
2016 - 2020
2003 - 2016
January 2023 - Present
Develped a woven range for a non profitable organisation dedicated towards Indian Handicrafts
June 2022 - September 2022
Managed the floor, stock room, return and visual merchandising of the brand, Kurt Gieger for their kids range. Designed display windows, brochures and fixtures for seasonal range. Supervised trade reports and customer review reports.
June 2020 - January 2021
Developing a new product line of period underwear for menstruators. Ideating a brand identity and packaging. Team management and mentoring design interns. Product innovation. Researching and sourcing fabrics for the collection. Developing a business plan and interacting with the investors and manufacturers for production. Initiative on developing a sustainable alternate in the Indian market to decline period poverty.
January 2020 - June 2020
Graduation Project
Researching on new print techniques and trend
orecasting. Conceptualising two unique themes with a strong narrative
involving personal aspect to it. Range development and styling for the
collection. Collection bought by Levis.
2019
Brand study and research, understanding the industry and production. Trend forecast and developing a print collection for formal menswear shirts fot their mainline collection. Range planning for the season.
2019
Trend forecasting and conceptualising a theme, colour scheme and design direction. Developing a range of woven design swatches using handloom for export house.
2019
Developing a single all over print multi-purpose print for home range.
2018
Conceptualising and developing a range of luxury menswear shirt print collection. Trend forecasting and range planning.
+91 7985281220
chaitali.chandraa@gmail.com
Prayagraj, India