Chaitali Chandra

~ Hello! I am a Fashion & Textile Designer | Material Artist

01

About Me

Drawing inspiration from traditional art, folk tales, personal experiences, and emotional inspirations, my passion as a textile designer is to effect positive socio-cultural change through my designs. I actively participate in initiatives that address period poverty in India to make a difference. My expertise in digital art, weaving, textile print design, and natural dyeing constantly challenges me to explore new possibilities in my craft.

One of my current interests lies in the interplay between textiles and scent, and I am collaborating with experts in aromatherapy and perfumery to integrate fragrances into my designs. Furthermore, I am involved in publishing and children's literature, working on a proposal for a book of textures and scents designed for children. I am dedicated to harnessing the power of design as a tool for creating a meaningful impact on society through innovative and socially conscious designs.


Achievements

Best Graduation Project

Issued by NIFT Bangalore - Dec 2022

Best Print Design

Issued by Simon Cartor, London - Sep 2019

A.I.R. 2

Post Graduate Exam, Issued by NID, India - May 2021

02

My Education

  • 2021 - 2022

    Manchester School of Art

    Master of Art, Textiles

  • 2016 - 2020

    National Institute of Fashion Technology, Bangalore

    Bachelor of Design, Textile Design

  • 2003 - 2016

    St. Mary's Convent Inter College

    High School/Secondary Diploma and Certificates


03

My Experience

  • January 2023 - Present

    Freelancer

    Prints & Graphics Design

    Develped a woven range for a non profitable organisation dedicated towards Indian Handicrafts

  • June 2022 - September 2022

    Selfridges

    Retail Operations Associate

    Managed the floor, stock room, return and visual merchandising of the brand, Kurt Gieger for their kids range. Designed display windows, brochures and fixtures for seasonal range. Supervised trade reports and customer review reports.

  • June 2020 - January 2021

    SOQO

    Creative Head

    Developing a new product line of period underwear for menstruators. Ideating a brand identity and packaging. Team management and mentoring design interns. Product innovation. Researching and sourcing fabrics for the collection. Developing a business plan and interacting with the investors and manufacturers for production. Initiative on developing a sustainable alternate in the Indian market to decline period poverty.

  • January 2020 - June 2020

    Aquarelle India Pvt Ltd

    Textile Design Intern

    Graduation Project
    Researching on new print techniques and trend orecasting. Conceptualising two unique themes with a strong narrative involving personal aspect to it. Range development and styling for the collection. Collection bought by Levis.

  • 2019

    Louis Phillipe, Aditya Birla Fashion & Retail

    Design Intern

    Brand study and research, understanding the industry and production. Trend forecast and developing a print collection for formal menswear shirts fot their mainline collection. Range planning for the season.

  • 2019

    Meka Designs

    Woven Design Development

    Trend forecasting and conceptualising a theme, colour scheme and design direction. Developing a range of woven design swatches using handloom for export house.

  • 2019

    Indian Design, IKEA Project

    Print Development

    Developing a single all over print multi-purpose print for home range.

  • 2018

    Simon Carter London, Aditya Birla Fashion & Retail

    Print Development

    Conceptualising and developing a range of luxury menswear shirt print collection. Trend forecasting and range planning.


04

My Skills

  • 90%
    Technical Skills
  • Adobe Suite, Print Production, Microsoft Suite, CAD Design (Net Graphics, Ethos Machine Embroidery, ScottWeave), Photography

  • 85%
    Management Skills
  • Sales Management, Retail Sales, Merchandising Planning, Visual Merchandising, Packaging, Team Work, Team Building, Mentoring

  • 100%
    Design Skills
  • Design Process, Reseach & Trend Analysis, Concept Generation, Prints & Graphics, Woven Structures, Fashion & Product Styling, Trend Forcasting, Fashion Illustration, Creative Writing, Colour Theory, Ideation, Children's literature & Publishing

  • 90%
    Manual Skills
  • Surface Ornamentation, Print & Dyeing Techniques, Fabric Manupulation (Hand & Machine), Hand Weaving, Hand Embroidery, Hand Illustrations, Handbook Binding

  • 100%
    Personal Skills
  • Detail Oriented, Strong Visualization, CMF Expert, Research Oriented, Design Thinking & Problem Solving, Emotional Intelligence


05

My Projects


06

Contact Me

Phone Number

+91 7985281220

Email

chaitali.chandraa@gmail.com

Address

Prayagraj, India

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